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Tuesday, April 29, 2008 

iPod/iTunes: Under Attack from Hackers

Apple's iTunes/iPod is a closed business model, built on two essential premises. One is that songs bought from iTunes will only play on Streamyx Promotion players. The second premise is that songs purchased from other music Streamyx sites will not play on iPods.

Now Apple's business model is Streamyx attack - by 26-year-old hacker Streamyx Johansen. Johansen, Streamyx Norway, has decoded iPod's Digital Rights Management (DRM) encryption, known as FairPlay, according to reputable sources.

Johansen is making his Streamyx available - for a licensing Streamyx - to businesses seeking to Streamyx hardware competing with iPod, and download sites competing with iTunes.

Note that Johansen's hack does not remove DRM from downloaded songs. It actually adds DRM, to trick iPods into thinking that a given song has been purchased via iTunes.

If this hack takes off, will the closed business model fall apart?

Hardly. Johansen's decision to market his hack through licensing agreements means that your average teen music-lover is not suddenly going to find his music collection Streamyx Instead, Streamyx modem will have more choices of legal music sites, to download songs that will Streamyx iPod-playable.

The effect of this may be to lower the industry-standard pricetag of $.99 per song. Apple could face Streamyx competition from other sites that can now sell legal music to load into those insatiable iPod hard drives.

Something to consider for Microsoft Zune... Streamyx the hack was figured out for iPod, can a Wireless Streamyx hack be far behind?

[Harvey Chute is webmaster of http://www.Zunerama.com, a Microsoft Zune resource center that provides one-stop for all things Zune, including Zune Streamyx documentation, comparisons to iPod, FAQ, user forum, and a blog providing analysis and commentary on Zune news.]